Commemorative holidays should be a jump off for year-round inclusive strategies, not a means to an end. Even if brands are still working to get it right they must take a stand and get on board. TheFutureParty and The Culture LP Community Focus Group, June 2022
As June comes to an end and standard Pride and Juneteenth marketing tactics have been executed, it is not time to check the box on inclusion. We need to move beyond surface-level, and occasion-based representation and drive year-round impact. Institutions and brands have the power uplift unique voices, faces, backgrounds, and communities if they LISTEN to the audiences they aim to represent with their marketing tactics and take notable action in response.
We interviewed four leaders in equity and inclusion to shed light on how brands can advocate for change and do a better job following through on their promises.
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