CONSUMERS EXPECT BRANDS TO STEP UP QUICKLY IN WEB3 

March 2022 Issue

We've already entered the next era of the internet, "web3," and the majority of TheFutureParty readers want brands to educate them about this new digital landscape and create new experiences for consumers to enjoy in the space. 
TheFutureParty Community Focus Group, March 2022


Strategic Opportunity

Web3 encompasses blockchain, cryptocurrency, NFTs, the metaverse, social tokens, DAOs, and will likely lead to other digital formats that have not yet entered the scene. Brands have the opportunity to jump in across different pieces of web3 to build deeper brand communities, attract first-mover audiences, and lay the foundation for the future of our digital lives.