CONSUMERS DEMAND THAT COMPANY CULTURE MATCHES BRAND CULTURE
December 2021 Issue
Over 60% of consumers say that a brand's corporate strategy influences their interest in buying from a brand. TheFutureParty Community Focus Group, December 2021
Brands must bring their corporate culture into the spotlight to maintain consumer trust. Ultimately, the brands that become more transparent with consumers will build deeper connections and become more culturally relevant with their consumer communities. Brand influence is more dependent on company actions than ever.