CONSUMERS DEMAND THAT COMPANY CULTURE MATCHES BRAND CULTURE

December 2021 Issue

Over 60% of consumers say that a brand's corporate strategy influences their interest in buying from a brand.
TheFutureParty Community Focus Group, December 2021


Strategic Opportunity

Brands must bring their corporate culture into the spotlight to maintain consumer trust. Ultimately, the brands that become more transparent with consumers will build deeper connections and become more culturally relevant with their consumer communities. Brand influence is more dependent on company actions than ever.