THE WAY CONSUMERS SIGNAL STATUS IS CHANGING THE WAY BRANDS NEED TO SHOW UP.
June 2021 Issue
Consumers are beginning to communicate taste and influence through authentic storytelling rather than exclusive access. This shift in social capital is changing how brands need to show up — brand experiences must introduce consumers to undiscovered narratives and knowledge. TheFutureParty Community Focus Group, June 2021
Consumers are defining "experiences" as moments that think outside the box and get them outside the house. Consumers will go out of their way to help tell a brand's story if the accompanying experience makes them feel unique with a personal story to share with their social circles and social feeds.